Desorden publicitario en la Redlos nuevos formatos publicitarios (análisis del caso Google)

  1. Martínez-Pastor, Esther
  2. Franco Álvarez, Guillermina
Journal:
Sphera publica: revista de ciencias sociales y de la comunicación

ISSN: 1576-4192

Year of publication: 2006

Issue Title: Comunicación y desorden

Issue: 6

Pages: 123-140

Type: Article

DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Sphera publica: revista de ciencias sociales y de la comunicación

Sustainable development goals

Abstract

This article analyzes the disorder generated by the appearance of new advertising formats whose advertising nature is not identified neither for the advertisers neither for the users. It will be approached the case Google from a vision of the law.

Data source: Dialnet