Estrategias enunciativas y representaciones de género en las revistas masculinas de estilo de vidaUn análisis del contrato de lectura en las portadas de GQ España

Abstract

In recent decades, men's lifestyle magazines have represented a powerful, voluminous and quite popular journalistic segment in Spanish culture. What has distinguished these publications from other media is their ability to build a special bond with their readers and their function as an ideological device and identity support for men. Among all publications that make up the Spanish publishing market, we opt to study GQ magazine,considered paradigmatic of what a "men's lifestyle magazine" is. We analyze the covers published between 2008 and 2017, which represents a total of 110 units of analysis. In terms of methodology, inspired by multidisciplinary social semiotics, we use a model that combines qualitative and quantitative research techniques. Among all the methodological tools, is taken as the main reference the concept of reading contract, developed by the Argentinian theorist Eliseo Verón, which refers to the relationship built between a medium and its readers...