Product and channel-related risk and involvement in online contexts

  1. Gutiérrez, S.S.M.
  2. Izquierdo, C.C.
  3. Cabezudo, R.S.J.
Journal:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Year of publication: 2010

Volume: 9

Issue: 3

Pages: 263-273

Type: Article

DOI: 10.1016/J.ELERAP.2009.09.005 GOOGLE SCHOLAR