Gijón/Xixónun modelo de gobernanza basado en la integración de las TIC en la política comunicativa de la ciudad

  1. Morán López, Próspero Manuel 12
  2. Martín-Llames, Rubén
  1. 1 Universidad de Valladolid

    Universidad de Valladolid

    Valladolid, España


  2. 2 Universidad de Oviedo

    Universidad de Oviedo

    Oviedo, España


Razón y palabra

ISSN: 1605-4806

Year of publication: 2013

Issue Title: Tecnologías digitales pantallas y lenguaje audiovisual

Issue: 82

Type: Article

More publications in: Razón y palabra


The search for role models in governance practices that can be replicated easily have been a major concern of the political parties in the Internet age, as evidenced by the profusion of repositories of best practices in the web of parties and institutions in the last two decades. The City Council of Gijón / Xixón has become one of those models with its institutional communication practices and applications of their model of citizen participation that has favored a standard open municipal governance. We describe this model from a deep study of the strategic plans of the institution and his planning before their development, and the study of the various actions of institutional communication developed since the transition democracy in Spain to the recent crisis