Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
- Martí-Parreño, J.
- Bermejo-Berros, J.
- Aldás-Manzano, J.
ISSN: 1520-6653, 1094-9968
Argitalpen urtea: 2017
Alea: 38
Orrialdeak: 55-63
Mota: Artikulua