Credibility to attract, trust to stay: The mediating role of trust in improving brand congruence in sports services

  1. Alguacil, M.
  2. González-Serrano, M.H.
  3. Gómez-Tafalla, A.M.
  4. González-García, R.J.
  5. Aguado-Berenguer, S.
Journal:
European Journal of International Management

ISSN: 1751-6765,  1751-6757

Year of publication: 2021

Volume: 15

Issue: 2-3

Pages: 231-246

Type: Article

DOI: 10.1504/EJIM.2021.113245 GOOGLE SCHOLAR
Data source: Scopus