Comunicación y turismo sosteniblela emergencia de la innovación durante la tarea de diseño

  1. Arlette Bouzon
  2. Jesús Bermejo Berros
Revista:
adComunica: revista científica de estrategias, tendencias e innovación en comunicación

ISSN: 2174-0992

Año de publicación: 2015

Título del ejemplar: Videojuegos y ocio digital interactivo

Número: 9

Páginas: 157-177

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: adComunica: revista científica de estrategias, tendencias e innovación en comunicación

Resumen

El desarrollo sostenible y la responsabilidad social se han convertido en requisitos de la política global de la empresa, al objeto de preservar el entorno, incluso en el sector turístico. Esta evolución implica profundas modificaciones en las actitudes y comportamientos de las empresas. La innovación es un factor clave para satisfacer a los clientes en esos mercados cada vez más globalizados y, al mismo tiempo, segmentados. En numerosos estudios anteriores se ha insistido en la influencia sobre la innovación de algunos factores como la introducción de las TICs. Sin embargo, hasta ahora, pocos trabajos han abordado el análisis del papel de la dimensión comunicacional en la emergencia de la innovación en el proceso de diseño turístico. Tomando como antecedente una investigación de varios años, en varias empresas del sector turístico, en la que se ha utilizado una metodología de toma de decisión en situación (Naturalistic Decision Making), se presenta una reflexión teórica de cuyos argumentos se desprende la necesidad de incluir, en los procesos innovadores de diseño turístico, la dimensión comunicacional. La primera parte del artículo se centra en la aparición de la innovación en el seno de las estructuras de proyecto e intenta aprehender el lugar que ocupa la comunicación en el proceso de diseño. La segunda parte se interesa por la toma de decisión en esos mismos procesos. La conclusión plantea que la toma en consideración de la dimensión comunicacional es garantía de éxito en el proceso de innovación en el campo turístico, dadas las complejas interacciones en el tiempo entre los agentes que intervienen en el diseño.

Referencias bibliográficas

  • Assadi, H. and Denis, J. (2005). Les usages de l’email en entreprise : efficacité dans le travail ou surcharge informationnelle? En Kessous E., J.L. Metzger (eds.), Le travail avec les technologies de l’information. Paris: Hermès, p.135-154.
  • Avenier, M.J. (coord.) (1997). La stratégie “chemin faisant”. Paris: Economica.
  • Bartunek J.M., Louis M.R. (1996). Insider/Outsider Team Research. Thousand Oaks: Sage.
  • Bationo-Tillon A., Folcher V., Rabardel P. (2010). Les instruments transitionnels: une proposition pour étudier la diachronie des activités narratives, Activités, vol. 7, n° 2, 63-83.
  • Bessière J., Poulain J.P., Rayssac R., ( 2013), Tourisme et recherche, Mondes du Tourisme. Paris: Editions Espaces Tourisme et loisirs.
  • Bigley G., Roberts K. (2001). The Incident Command System: High Reliability Organizing for Complex and Volatile Task Environments, Academy of Management Journal, vol. 44, n° 6, p. 1281-1299.
  • Biggs S.F., Wild J.J. (1985). An Investigation of Auditor Judgment in Analytical Review, Accounting Review, n° 60, 607-633.
  • Bouzon A. (2004). La place de la communication dans les systèmes à risques. Paris: L’Harmattan.
  • Bouzon, A. (2006). Etudier la communication organisationnelle: champs, concepts, perspectives. Paris: L’Harmattan, 159-189.
  • Bouzon, A. y Devillard, J. (2006). From Risk Assessment in an Uncertain Environment to its Communication : Expertise in Question. En Guedes Suares C. & Zio E., Safety and Reliability for Managing Risks. Estoril (Portugal), Taylor & Francis, p. 1281-1288.
  • Bronner G., (2012) Introduction. En Keucheyan R. et Bronner G. (dir.) La théorie sociale contemporaine. Paris: PUF.
  • Bronner G., (2010). Le succès d’une croyance: évocation, crédibilité, mémorisation, L’Année sociologique, 60, n°1, 137-160.
  • Bronner, G., Géhin, E. (2010). L’inquiétant principe de précaution. Paris: PUF.
  • Büscher, M. y Urry, J. (2009). Mobile Methods and the Empirical, European Journal of Social Theory, vol. 12, n° 1, February, 99-116.
  • Catino, M. y Patriotta G., Managing Errors and Blame in Extreme Organizations: The Case of the Italian Force, 25th EGOS Colloquium, Barcelona, 2-4 July.
  • Chi, M.T.H. (2006). Two Approaches to the Study of Experts’ Characteristics, The Cambridge Handbook of Expertise and Expert Performance, Ericsson K., Charness N.
  • Brackenbury, M. (2004). Has Innovation Become a Routine Practice that Enables Companies to Stay ahead of Competition in the Travel Industry?. Paris: OECD Publishing.
  • Citton, Y. (2014). Pour une écologie de l’attention. Paris: Seuil. La Couleur des idées.
  • Datchary, C. (2011 a). La dispersion au travail. Toulouse : Octares.
  • Datchary, C. (2011 b). Charges et situations de dispersion, Chroniques du travail, Cahiers de l’institut régional du travail, 1, 232-243.
  • Datchary, C. (Ed.) (2013). Petit précis de méthodologie : le sens du détail dans les sciences sociales. Bordeaux: Le bord de l’eau.
  • Datchary, C. et Gaglio, G. (2014). Hétérogénéité temporelle et activité de travail. Entre conflits et articulations, Revue d’anthropologie des connaissances, 1, 1-21.
  • Decelle, F.X. and Tassin, J.F. (2005). Tourisme et Innovation. Bilan et Perspectives. Paris: La Documentation Française.
  • De Keyser V., Nyssen A.N. (2009). The Management of Temporal Constraints in Naturalistic Decision Making: The Case of Anesthesia, En Salas E. & Klein G. (Eds.), Linking Expertise and Naturalistic Decision Making. New York, Psychology Press, p. 171-188.
  • Diallo, M.F. (2014). Les études quantitatives sur le tourisme durable: Une analyse des principaux travaux de recherche, Revue Management et Avenir, 69, 203-220
  • Elliott, T. (2005). Expert Decision-making in Naturalistic Environments: A Summary of Research, Australian Government Department of Defense, DSTO Systems Scientific Laboratory, Edinburgh.
  • eMarketer. (2006). Travel Agencies Online. Recuperado el 7 julio, from http://www.emarketer.com/Reports/All/Travel_world_aug06.aspx
  • Fauré, B., Bouzon, A. (2010). French approaches to the performative properties of language at work: an overview, Management Communication Quarterly, vol 24, n°4, 620-626.
  • Feldman, M. y Orlikowski, W.J. (2011). Theorizing Practice and Practicing Theory, Organization Science, 22, 5, 240-1253.
  • Flin R., Stewart K., Slaven G. (1996). Emergency Decision Making in the Offshore Oil and Gas Industry, Human Factors and Ergonomics Society, 38, 262-277.
  • Forrester Research. (2006). European Travel Has Just Only Taken Off. Recuperado el 20 de junio de: http://www.forrester.com/Research/Document/Excerpt/0,7211,38994,00.html
  • Gioia, D.A., Chittipedi, K. (1991). Sensemaking and Sensegiving in Strategic Change Situation, Strategic Management Journal, vol. 12, n° 6, 433-448.
  • Giroux, N. (2006). Le «nouage» des savoirs en organisation. En Bouzon A., Etudier la communication organisationnelle: champs, concepts, perspectives. Paris, L’Harmattan, 159-189.
  • Green, Robert T., Cunningham, William H., Cunningham, Isabella C. (1975). The Effectiveness of Standardized Global Advertising, Journal of Advertising, n° 4, 112-135
  • Hutchins, E. (1995). Cognition in the Wild, Cambridge: MIT Press.
  • Kahneman, D. et Klein, G. (2009). Conditions for Intuitive Expertise. A Failure to Disagree, American Psychologist, vol. 64, n° 6, 515-526.
  • Klein, G. (1993). A Recognition Primed Decision (RPD) Model of Rapid Decision Making, En Klein G., Orasanu J., Calderwood R. et Zsambok C.E. (Eds.). Decision Making in Action, , Norwood N.J.: Ablex, p. 138-147.
  • Klein G. et Hoffman R.R. (1993). Seeing the Invisible: Perceptual/Cognitive Aspects of Expertise, En Rabinowitz M. (Ed.). Cognitive Science Foundations of Instruction. Mahwah, NJ.: Lawrence Erlbaum Associates, p. 203-226.
  • Lahlou, S (1996). Representations and the social co-ordination of action. 3rd Int. Conference on Social Representations, Aix-en-Provence, 9/1996. & EDF/DER HN5196020.
  • Lahlou, S., Fayard, A.L. (1998). Waiting for the Paperless Office: Two Video Tools for Investigating the Paperfull Office of Today. EDF-DER HN5198020.
  • Latour, B., (2005). Reassembling the Social. An Introduction to Actor-Network-Theory. NY: Clarendon Lectures in Management Studies
  • Lave, J. (1988). Cognition in Practice. Cambridge (UK), Cambridge U.P.
  • Lave, J. et Wenger, E. (1999) [1991]. Situated Learning. Legitimate Peripheral Participation. Cambridge: Cambridge University Press.
  • Lipshitz R. (2009). Puzzle-seeking and Model-building on the Fire Ground: A Discussion of Karl Weick’s Keynote Adress. En Salas E. et Klein G. (Eds.), Linking Expertise and Naturalistic Decision Making. New York: Psychology Press, p. 337-345.
  • Lipshitz, R., Klein, G., Orasanu, J., Salas, E. (2001). Focus Article: Taking Stock of Naturalistic Decision Making, Journal of Behavioral Decision Making, n° 14, 331-352.
  • Llewellyn, N., Hindmarsh, J. (Eds.) (2010). Organisation, Interaction and Practice. Studies in Ethnomethodology and Conversation Analysis. Cambridge: Cambridge University Press.
  • Lorimor, E. S., Watson Dunn, S. (1967). Four Measures of Cross-Cultural Advertising Effectiveness, Journal of Advertising Research, n° 7. 1145-1160
  • McLure, Wasko M., Faraj S. (2000). It is what one does: Why people participate and help others in electronic communities of practice. Strategic Information Systems, 9, 155-173.
  • Marshall, N. (2008). Cognitive and Practice-based Theories of Organizational Knowledge and Learning: Incompatible or Complementary?, Management Learning, vol. 39, n° 4, 413-435.
  • Michinov, N., & Michinov, E. (2008). Face-to-face contact at the midpoint of an online collaboration: Its impact on the patterns of participation, interaction, affect, and behavior over time. Computers & Education, 50, 1540-1557.
  • Michinov, N. & Michinov, E. (2009). Advantages and pitfalls of social interactions in the digital age: Practical recommendations for improving virtual group functioning. En A.T. Heatherton & V.A. Walcott (Eds.), Handbook of social Interactions in the 21st Century (pp. 83-96). Hauppauge, New York: Nova Science Publishers.
  • Miracle, Gordon E. (1968). International Advertising Principles and Strategy. MSU Business Topics. n° 16.
  • Norman, D.A. (1991). Cognitive Artifacts. En J. M. Carroll (ed.). Designing Interaction; Psychology at the Human-Computer Interface. Cambridge: Cambridge University Press.
  • Orlikowski, W.J. (2002), Knowing in Practice: Enacting a Collective Capability in Distributed Organizing, Organization Science, 13, 4, 249-273.
  • Orlikowski, W.J. (2007). Sociomaterial Practices: Exploring Technology at Work. Organization Studies, 28,: 1435-1448.
  • Orlikowski, W.J. and Scott, S.V. (2008). Sociomateriality: Challenging the Separation of Technology, Work and Organization, Annals of the Academy of Management, 2, 1, 433-474.
  • Palmberg, C. (2004). The Sources of Innovation – Looking beyond technological opportunities, Economics of Innovation and New Technology, 13, 183-197.
  • Peters, M. and Pikkemaat, B. (eds) (2005). Innovation in hospitality and tourism, special edition of the Journal of Quality Assurance in Hospitality and Tourism, Vol 6, 3-6.
  • PhoCusWright. (2005). Online Travelmarket Statistics. Recuperado el 9 de septiembre, de: http://www.channel.phocuswright.com/user.php?op=loginscreen&module=NS-User&errmsg=
  • Réau B., Poupeau F., (2007). L’enchantement du monde touristique, Actes de la recherche en sciences sociales, n°170, 2007, p. 4-13
  • Salas, E. et Klein, G. (Eds.) (2009). Linking Expertise and Naturalistic Decision Making. New York: Psychology Press.
  • Salas, E., Rosen, M.A. y Diaz Granados, D. (2010). Expertise-based Intuition and Decision Making in Organizations, Journal of Management, vol. 36, n° 4, July, 941-973.
  • Schultze, U. y Orlikowski, W.J. (2010). Virtual Worlds: A Performative Perspective on Globally Distributed, Immersive Work, Information Systems Research, 21, 4, 810-821.
  • Selmi, A. (2007). L’ouvert, le propre et le fermé : trois catégories pour qualifier le paysage dans les Alpes du nord, En Selmi A. et Hirtzel V. (eds), , Gouverner la nature, Postface par Descola Ph., Revue Cahiers d’Anthropologie Sociale, Paris: L’Herne éditions, , 13-29 y 135.
  • Shafir E., Tversky A. (1997). Penser dans l’incertain. Raisonner et choisir de façon non conséquentialiste. En Dupuy J.P., Livet P. (dir.) Les limites de la rationalité, T.1, Paris: La découverte, p.118-150.
  • Shapira P. (editor), (1995). The R&D workers. Managing innovation in Britain, Germany, Japan and the United-States. London: Quorum Books.
  • Shattuck L.G. et Lewis Miller N. (2006). Extending Naturalistic Decision Making to Complex Organizations: A Dynamic Model of Situated Cognition, Organization Studies, vol. 27, n° 7, p. 989-1009.
  • Simon, H.A. (1976). From Substantive to Procedural Rationality, En Latsis S.J. (Ed.), Method and Appraisal in Economics, London: Cambridge University Press, p. 129-148.
  • Simon, H.A., Newell, A. (1972). Human Problem Solving. Englewood Cliffs, New Jersey, Prentice-Hall.
  • Strauss, A. (1992). La trame de la négociation. Sociologie Qualitative et Interactionnisme. Paris: Éd. L’Harmattan.
  • Suchman, L. (1983). Office Procedure as Practical Action: Models of Work and System Design, ACM Transactions on Office Information Systems, vol. 1, N°4, 320-328.
  • Suchman, L. (1987). Plans and situated actions: The problem of human-machine communication. New York: Cambridge University Press.
  • Taylor, J., Cooren F., Giroux N. y Robichoud D. (1996). The Communicational Basis of Organization : Between the Conversation and the Text, Communication Theory, vol. 6, no. 1, 38-52.
  • Terssac de G., Friedberg E. (coord.) (1996). Coopération et conception. Toulouse: Octares
  • Tseng, Kuo-Hung; Juang, Shue-Tien; Hua, Kuo-Tung; Yang, Sheng-Jen; Sun, Yun-Chun (2007). A Study for the factors affecting E-learning cognition and intention: Using a case institute of technology as an example. Proceedings of the 5th WSEAS international conference on Applied Computer Science (ACOS’07-Session of Mobile Learning), Hangzhou, China.
  • Weick, K.E. (1995), Sensemaking in Organizations. Thousand Oaks, CA: Sage Publications. Fondations for Organizational Science
  • Wenger, E. (1998). Communities of Practice: Learning, Meaning and Identity. Cambridge MA: Cambridge University Press.
  • Weick, K.E. (2009). Tool Retention and Fatalities in Wildland Fire Settings: Conceptualizing the Naturalistic, Linking Expertise and Naturalistic Decision Making, -Salas E., Klein G. (eds.). New York, Psychology Press, p. 321-336.
  • World Tourism Organization. (2006). Tourism 2020 Vision. Recuperado el 10 de julio, 2006, de http://www.world-tourism.org/facts/wtb.html
  • Zsambok C.E. et Klein G. (1997). Naturalistic Decision Making. Mahwah NJ: Lawrence Erlbaum Associates.
Fuente de los datos: Dialnet