The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance

  1. Carbonell, P.
  2. Rodriguez, A.I.
Revue:
International Journal of Research in Marketing

ISSN: 0167-8116

Année de publication: 2006

Volumen: 23

Número: 1

Pages: 1-12

Type: Article

DOI: 10.1016/J.IJRESMAR.2006.01.002 GOOGLE SCHOLAR
La source de données: Scopus