Customer involvement in new service development: An examination of antecedents and outcomes

  1. Carbonell, P.
  2. Rodríguez-Escudero, A.I.
  3. Pujari, D.
Revue:
Journal of Product Innovation Management

ISSN: 0737-6782,  1540-5885

Année de publication: 2009

Volumen: 26

Número: 5

Pages: 536-550

Type: Article

DOI: 10.1111/J.1540-5885.2009.00679.X GOOGLE SCHOLAR
La source de données: Scopus