The effect of market orientation on innovation speed and new product performance

  1. Carbonell, P.
  2. Escudero, A.I.R.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2010

Volumen: 25

Número: 7

Pages: 501-513

Type: Article

DOI: 10.1108/08858621011077736 GOOGLE SCHOLAR

Objectifs de Développement Durable