Components of art exhibition brand equity for internal and external visitors

  1. Camarero, C.
  2. Garrido, M.J.
  3. Vicente, E.
Journal:
Tourism Management

ISSN: 0261-5177

Year of publication: 2010

Volume: 31

Issue: 4

Pages: 495-504

Type: Article

DOI: 10.1016/J.TOURMAN.2009.05.011 GOOGLE SCHOLAR
Data source: Scopus