Analysis of the variables which determine a good e-marketing strategy: The techniques most used during times of crisis

  1. Sainz de Abajo, B.
  2. de la Torre Díez, I.
  3. Coronado, M.L.
  4. de Castro Lozano, C.
Livre:
Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions

ISBN: 9781609607654

Année de publication: 2011

Pages: 152-168

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-60960-765-4.CH009 GOOGLE SCHOLAR
La source de données: Scopus