Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

  1. Rodríguez-Pinto, J.
  2. Carbonell, P.
  3. Rodríguez-Escudero, A.I.
Revista:
International Journal of Research in Marketing

ISSN: 0167-8116

Ano de publicación: 2011

Volume: 28

Número: 2

Páxinas: 145-154

Tipo: Artigo

DOI: 10.1016/J.IJRESMAR.2011.02.001 GOOGLE SCHOLAR
Fonte de datos: Scopus