Determinants of opening-forwarding e-mail messages

  1. José-Cabezudo, R.
  2. Camarero-Izquierdo, C.
Journal:
Journal of Advertising

ISSN: 0091-3367

Year of publication: 2012

Volume: 41

Issue: 2

Pages: 97-112

Type: Article

DOI: 10.2753/JOA0091-3367410207 GOOGLE SCHOLAR
Data source: Scopus