Determinants of brand equity in cultural organizations: The case of an art exhibition

  1. Camarero, C.
  2. Garrido-Samaniego, M.J.
  3. Vicente, E.
Journal:
Service Industries Journal

ISSN: 0264-2069,  1743-9507

Year of publication: 2012

Volume: 32

Issue: 9

Pages: 1527-1549

Type: Article

DOI: 10.1080/02642069.2011.567414 GOOGLE SCHOLAR
Data source: Scopus