Do switching costs really provide a first-mover advantage?
- Molina-Castillo, F.-J.
- Rodriguez-Escudero, A.-I.
- Munuera-Aleman, J.-L.
ISSN: 0263-4503
Année de publication: 2012
Volumen: 30
Número: 2
Pages: 165-187
Type: Article
Revue:
Marketing Intelligence and Planning