The persuasion context and results in online opinion seeking: Effects of message and source-the moderating role of network managers

  1. Cabezudo, R.S.J.
  2. Izquierdo, C.C.
  3. Pinto, J.R.
Journal:
Cyberpsychology, Behavior, and Social Networking

ISSN: 2152-2715 2152-2723

Year of publication: 2013

Volume: 16

Issue: 11

Pages: 828-835

Type: Article

DOI: 10.1089/CYBER.2011.0647 GOOGLE SCHOLAR