Antecedents and consequences of using information from customers involved in new service development

  1. Carbonell, P.
  2. Rodriguez-Escudero, A.-I.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2014

Alea: 29

Zenbakia: 2

Orrialdeak: 112-122

Mota: Artikulua

DOI: 10.1108/JBIM-04-2012-0071 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak