A classification of branded entertainment based on psychological levels of processing

  1. Bermejo-Berros, J.
Buch:
Advertising and Branding: Concepts, Methodologies, Tools, and Applications

ISBN: 9781522517931

Datum der Publikation: 2017

Seiten: 155-185

Art: Buch-Kapitel

DOI: 10.4018/978-1-5225-1793-1.CH008 GOOGLE SCHOLAR
Datenquelle: Scopus