A classification of branded entertainment based on psychological levels of processing

  1. Bermejo-Berros, J.
Buch:
Engaging Consumers through Branded Entertainment and Convergent Media

ISBN: 9781466683426

Datum der Publikation: 2015

Seiten: 22-52

Art: Buch-Kapitel

DOI: 10.4018/978-1-4666-8342-6.CH002 GOOGLE SCHOLAR
Datenquelle: Scopus