Métodos de aprendizaje cooperativo como complemento a la enseñanza del marketing en carreras de ingeniería

1. Sanz Angulo, Pedro
2. Benito Martín, Juan José de
3. Araúzo Araúzo, José Alberto

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Abstract

As university profesors we have to try the formation of our students adjusts to the market necessities. For this reason, a formation that prepare them for the future must include the learning of the contents and the paradigms of each profession and, in addition, the competitive skills labor market demands. In order to surpass this difficulty, during last decades diverse educational methods characterized in centering the attention of the educative process in the own student have been developed. In this line, we present our experience in the teaching of marketing in two engineering careers, in which we use a methodology of cooperative learning as educative complement

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