La lectura del texto: entre comunicación y deseo
- Vicente Mariño, Miguel (coord.)
- González Hortigüela, Tecla (coord.)
- Pacheco Rueda, Marta (coord.)
Publisher: Facultad de Ciencias Sociales, Juridicas y de la Comunicación ; Universidad de Valladolid
ISBN: 978-84-616-4124-6
Year of publication: 2013
Volume Title: Comunicaciones 3
Volume: 3
Pages: 615-628
Congress: Simposio Internacional sobre Política Científica en Comunicación (1. 2013. null)
Type: Conference paper
Abstract
The proposed intervention will address the challenges the analyst must face in interpreting the texts that takes as its object of study. Difficulties arise both from their own skills and abilities and the limits of the method, not to mention the extreme complexity of texts that often exceed the margins of communication and try to produce noise in order to suspend expectations and mobilize the viewer's desire. It is, therefore, to put into perspective the reading experience by articulating different levels which refer disciplines as Semiotics, that deals with the study of signs and structures that make the meaning, Gestalt theory, that deals phenomenological inspiration of the relationship between the observer and the perceptual field, and Psychoanalysis, that studies the desire that beats in different systems of representation, veiled intentions, the basics subjectivity that sustains communicative action.