Diseño científico de muestras estructurales

  1. Montañés Serrano, Manuel
Book:
Investigar la Comunicación hoy. Revisión de políticas científicas y aportaciones metodológicas: Simposio Internacional sobre Política Científica en Comunicación
  1. Vicente Mariño, Miguel (coord.)
  2. González Hortigüela, Tecla (coord.)
  3. Pacheco Rueda, Marta (coord.)

Publisher: Facultad de Ciencias Sociales, Juridicas y de la Comunicación ; Universidad de Valladolid

ISBN: 978-84-616-4124-6

Year of publication: 2013

Volume Title: Comunicaciones 4

Volume: 4

Pages: 841-856

Congress: Simposio Internacional sobre Política Científica en Comunicación (1. 2013. null)

Type: Conference paper

Abstract

Words are meaningless on their own, it is us human beings that infer the meaning to them. A meaning we have to compatibilize �]not share�] in the networks in which we are forced to participate (Montanes, 2009: 54). To account what, of what, of whom, with whom, why and what for we compatibilize what we compatibilize, requires the design of structural and scientific samples with which to account for the social discourses that are articulated with respect to the problem object of study. This design cannot answer to statistical stratified criteria, or to an uncritical juxtaposition of social structures, since the borders and contents of the networks depend on the needs of individuals and not of abstract universal variables that can be applied regardless of the problem and population object of study, the purpose and objectives of the research. This presentation will show the criteria to be followed in the design of structural samples.