De la prensa impresa gratuita a la onlineel poder de la imagen y la publicidad

Resumo

The present paper is focus on the synergies between free press and on line press from the design perspective. Informational and communication technologies and the lowering of production and impression costs have driven the emergence of new journalistic models. Free press phenomena and the press on line diverge from the traditional journalism. Financial support depending exclusively on advertising and the rapid consumption are some of the major divergences. The study explores the design of both media. The dominance of visual elements against text and the assignment of a significant part of their space to advertising are investigated. Previous research has study the design separately but have not analyse the common features both supports share. The main objective focuses on the role images play on the visual composition of the papers. Quantification of the space given to visual (images and adverts) and textual elements is gathered in a sample of free press (printed) and digital press (on line). Measurement is based on a modular grid that allows contrast both supports although they have different dimensions. The chosen heads are 20 minutos Madrid (free press) and Madridiario.es (press on line), and the analysis lasted a two weeks period. Results show that both models support their design on graphic bases. The covers of 20 minutos Madrid (free press) and Madridiario.es (online press) employ 82% and 75% respectively of their space to imageries. Digitalization is changing the press, following the free press reference, favouring a visual consumption model imported from the television information model.