Partidos políticos y promoción de la participación en periodo electoralanálisis de los mensajes y comentarios en facebook durante las elecciones generales de 2015
- José Candón-Mena (coord.)
Éditorial: Grupo Interdisciplinario de Estudios en Comunicación, Política y Cambio Social (COMPOLÍTICAS) ; Editorial de la Universidad de Sevilla
ISBN: 978-84-697-9646-7
Année de publication: 2018
Pages: 343-358
Type: Chapitre d'ouvrage
Résumé
During first years of the 21st century, Internet began to be used to enhance the media impact of the candidates in campaign. In 2008, when Barack Obama aimed to the USA presidency, the use of electronic tools was considered as a dynamic and mobilizing element during those periods. This investigation applies this theoretical field to Facebook in Spanish elections, 2015. We wonder if political parties were able to take advantage of the flows of digital communication to encourage participation of their community. We address a content analysis of the post of these organizations (839) and the comments published in these (193,682). We found that use of this social network mostly focuses on promoting the presidential candidate's electoral activity. Furthermore, more than ninety percent of users do not follow hashtags or other references to the election campaign.