Adaptación e imitación en la estrategia empresarialEl caso de la estrategia de mercado de las cajas de ahorro españolas

1. Santos Álvarez, María del Valle
2. García Merino, María Teresa
3. Pérez Santana, María Pilar

Export

Export

×

MLA

modern-language-association

APA

apa

Chicago

chicago-fullnote-bibliography

Harvard

harvard-cite-them-right

Vancouver

vancouver-author-date

---

RIS BibTex

Export

×

This document cannot be exported because it belongs to another portal.

Full text

lock_openDialnet dialnet

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Cuadernos de economía y dirección de la empresa

Abstract

The goal of the paper is twofold. First, it explores the relation between company strategy and its adaptation needs to a dynamic environment, and second, it evaluates the imitation question. Thus, we try to test if firm strategy is the result of its own adaptation or the result of other firms strategic behavior imitation. Our model has been tested for the market strategy developed by Spanish Saving Banks from 1986 to 1995. Our results validate the model and the existence of both behaviors, adaptation and imitation, within firms strategies. Furthermore, we have found out a diversity of factors which affect firms strategy. Finally, we stress the relevance of resource-based view and evolutionary economics approaches to complete the strategic analysis

Data source: Dialnet