Definición y naturaleza del trailer cinematográficoDefinition and nature of movie trailers
ISSN: 1887-8598, 1989-5143
Année de publication: 2007
Volumen: 1
Número: 2
Pages: 99-117
Type: Article
D'autres publications dans: Pensar la publicidad: revista internacional de investigaciones publicitarias
Résumé
Nowadays, movie trailers have a crucial role in the film industry. Nevertheless, despite its omnipresence, there is no much theoretical work about these little movies. The aim of this paper is to locate movie trailers in the advertising and marketing world in general and to rigorously describe every type of trailers we can find within the advertising spectrum such as teaser trailers, theatrical trailers, clip trailers or behind the scenes trailers among others.