Application of the travel cost method to estimate the economic value of cultural goodsBlockbuster art exhibitions

  1. Vicente Hernández, Eva
  2. Frutos Madrazo, Pablo de
Revista:
Hacienda Pública Española / Review of Public Economics

ISSN: 0210-1173

Año de publicación: 2011

Número: 196

Páginas: 37-64

Tipo: Artículo

Otras publicaciones en: Hacienda Pública Española / Review of Public Economics

Resumen

In recent years a growing number of studies have started to apply non-market valuation methods to estimate the economic value of cultural goods. The majority of these studies use stated preference techniques, such as the contingent valuation method. This study discusses the application of the travel cost method to estimate the economic value of a specific type of cultural good: special exhibitions. The empirical work focuses on the touring exhibition the �Ages of Mankind�, one of the first and most representative examples of a blockbuster art exhibition in Spain. This is the first time, as far as we know, that this method has been applied to a large temporary exhibition and is one of the few applications of this method in the valuation of cultural goods.

Referencias bibliográficas

  • Adamowicz, W., Fletcher, J. and Graham-Tomasi, T. (1989), “Functional form and the statistical properties of welfare measures”, American Journal of Agricultural Economy, 71: 414-421.
  • Agencia Tributaria (AEAT 2006), Asalariados, percepciones salariales y salarios por provincia, Available on line at www.aeat.es. [last access: September the first, 2010].
  • Alberini, A. and Longo, A. (2006), “Combining the travel cost and contingent behavior methods to value cultural heritage sites: evidence from Armenia”, Journal of Cultural Economics, 30(4): 287-304.
  • Albi, E. (2003), Economía de las Artes y Política Cultural, Madrid: Instituto de Estudios Fiscales.
  • Anex, R. (1995), “A travel-cost method of evaluating household hazardous waste disposal services”, Journal of Environmental Management, 45: 189-198.
  • Azqueta, D. (1994), Valoración Económica de la Calidad Ambiental, Madrid: MacGraw-Hill.
  • Bateman, I., Brainard, J., Lovet, A. and Garrod, G. (1999), “The impact of measurement assumptions upon individual travel cost estimates of consumer surplus: a GIS analysis”, Regional Environment Change, 1(1): 24-30.
  • Belcher, M. (1994), Organización y diseño de exposiciones. Su relación con el museo, Gijón: Ediciones Trea.
  • Bell, F. and Leeworthy, V. (1990), “Recreational demand by tourist of saltwater beach”, Environmental Economy and Management, 18: 189-205.
  • Benhamou, F. (2003), “Heritage”, in Towse, R. (ed.), A Handbook of Cultural Economics, Cheltenham: Edward Elgar, 255-262.
  • Bennear, L. (2005), “Using Revealed Preferences to Infer Environmental Benefits: Evidence from Recreational Fishing Licences”, Journal of Regulatory Economics, 28(2): 157-179.
  • Bhat, G., Bergstrom, J., Teasley, R., Bowker, J. and Cordel, H. (1998), “An ecoregional approach to the economic valuation of land-and water-based recreation in the United States”, Environmental Management, 22(1): 69-77.
  • Blattberg, R. C. and Broderick, C. J. (1991), “Marketing of Arts Museums”, in Feldstein, M. (ed.), The Economics of Arts Museums, Chicago: University of Chicago Press, 327-346.
  • Bockstael, N. E., Strand, I. E. and Hanemann, W. M. (1987), “Time and recreational demand model”, American Journal of Agricultural Economics, 68: 293-302.
  • Boter, J., Rouwendal, J. and Wedel, M. (2005), “Time to compare the value of competing cultural organizations”, Journal of Cultural Economics, 29(1): 19-33.
  • Bowes, M. and Loomis, J. (1980), “A note on the use of travel cost models with unequal zonal populations”, Land Economy, 56: 465-470.
  • Buchli, L., Filippini, M. and Banfi, S. (2003), “Estimating the benefits of low flow alleviation in rivers: the case of the Ticino river”, Applied Economics, 35(5): 585-590.
  • Cesario, F. J. (1976), “Value of Time in Recreation Benefit Studies”, Land Economics, 52: 32-41.
  • Chen, Y., Chen, C. and Hsieh, T. (2008), “Evaluation of the Economic Value of World Culture Heritage. Learning from the Example of the Great Wall of China”, The Journal of American Academy of Business, 13(2): 160-168.
  • Christensen, J. and Price, C. (1982), “A note on the use of travel cost models with unequal zonal populations: comment”, Land Economy, 58: 395-399.
  • Clawson, M. and Knestch, J. (1966), Economics of outdoor recreation, Washington: Johns Hopkins University Press for Resources for the Future.
  • Cook, A. (2000), “Estimation of community values of lakes. A study of lake Mokoan in Victoria, Australia: a comment”, Economic Analysis and Policy, 30(1): 99-102.
  • Cuccia, T. and Signorello, G. (2002), “Methods for measuring the demand for the arts and heritage: theorical issues”, in Rizzo, I. and Towse, R. (eds.), The Economics of Heritage. A study in the Political Economy of Culture in Sicily, Cheltenham: Edward Elgar, 119-146.
  • Englin D. and Bowker, J. (1996), “Sensivity of whitewater rafting consumer surplus to pecuniary travel cost specifications”, Journal of Environmental Management, 47: 79-91.
  • English, D. and Bowker, J. M. (1996), “Sensivity of whitewater rafting consumer surplus to pecuniary travel cost specifications”, Journal of Environmental Management, 47: 79-91.
  • Fernández, V. and Prieto, J. (2004), “Análisis económico de los museos con una aplicación al estudio de sus visitantes en España”, Revista Asturiana de Economía, 29: 33-59.
  • Fletcher, J., Adamowicz, W. and Graham-Tomasi, T. (1990), “The travel cost model of recreation demand: theoretical and empirical issues”, Leisure Sciences, 12: 119-147.
  • Forrest, D., Grime, K. and Woods, R. (2000), “Is it worth subsidising regional repertory theatre?”, Oxford Economic Papers, 52(2): 381-397.
  • Frey, B. S. (2000), Arts and Economics, Berlin: Springer.
  • Frey, B. S. and Busenhart, I. (1996), “Special Exhibitions and festivals: Cultures’s Booming Path to Glory”, in Ginsburgh, V. A. and Menger, P.-M. (eds.), Economics of the Arts. Selected Essays, Amsterdam: Elsevier, 275-302.
  • Frey, B. S. and Meier, S. (2006), “The economics of museums”, in Ginsburgh, V. A. and Throsby, D. (eds.), Handbook of the economics of art and culture, Amsterdam: North Holland, 1017-1047.
  • Frey, B. S. and Pommerehne, W. W. (1989), Muses and Markets, Oxford: Basil Blackwell Ltd.
  • Frutos, P. de, Martínez, F., Ortega, O. and Esteban, S. (2009), “Estimating the social benefits of recreational harvesting of edible wild mushrooms using travel cost methods”, Investigaciones agrarias. Sistemas y recursos forestales, 18(3): 235-246.
  • García, E. (2000), “El turismo cultural en Castilla y León. El caso singular de Las Edades del Hombre”, in Iglesias, J. M. (ed.), Actas de los X cursos monográficos sobre Patrimonio Histórico, Santander: Universidad de Cantabria, 147-167.
  • García, M. (2001): “Capacidad de acogida turística y gestión de flujos de visitantes en conjuntos monumentales: el caso de La Alhambra”, PH. Boletín del Instituto Andaluz del Patrimonio Histórico, 36: 124-137.
  • Garrido, A., Gómez-Limón, J., Lucio, J. V., and Múgica, M. (1996), “Estudio del Uso y Valoración del Parque Regional de la Cuenca Alta del Manzanares (Madrid) mediante el Método del Coste del Viaje”, in Azqueta, D. and Pérez y Pérez, L., Gestión de Espacios Naturales. La Demanda de Servicios Recreativos, Madrid: McGraw-Hill.
  • Garrod, G. and Willis, K. (1991), Economic Valuation of the environment: methods and case studies, Massachusetts: Edgar Elgar.
  • Greffe, X. (1990), La valeur économique du Patrimoine, Paris: Ed. Anthropos.
  • Hanley, N. (1989), “Valuing rural recreation benefits: an empirical comparison of two approaches”, Journal of Agricultural Economy, 40(3), 361-374.
  • Heilbrun, J. and Gray, C. M. (1993), The Economics of Arts and Culture. An American Perspective, Cambridge: Cambridge University Press.
  • Hellerstein, D. (1995), “Welfare estimates using aggregate and individuals-observation models: a comparison using Monte Carlo analysis”, American Journal of Agricultural Economy, 77(3): 620-630.
  • Hotelling, H. (1947), The economics of public recreation, The Prewitt report, Washington: National Parks Service.
  • Inhyuck, H. (2007), “Recreational demand for a gulf coast tourism destination”, Journal of economics and economic education research, 8(1): 51-63.
  • Johnson, P. S. (2003), “Museums”, in Towse, R. (ed.), A Handbook of Cultural Economics, Cheltenham: Edward Elgar, 315-320.
  • Larson, D. M. (1993), “Joint recreation choices and implied values of time”, Land Economics, 69: 270-286.
  • Lévy-Garboua, L. and Montmarquette, C. (2002), “The Demand for the Arts”, CIRANO, Scientific Series, 10. Available on line at www.cirano.qc.ca/pdf/publication/2002s-10.pdf
  • Martin, F. (1994), “Determining the size of museum subsidies”, Journal of Cultural Economics, 18(4): 255-270.
  • MITT (Minister of Industry, Tourism and Trade) (2006), Inter-province distances and prices of petrol [on line]. Available on line at www.mityc.es [last access: December the first, 2009].
  • Mourato, S. and Mazzanti, M. (2002), “Economic valuation of cultural heritage: evidence and prospects”, in De la Torre, M. (2002), Assessing the values of cultural heritage, Los Ángeles, Ca: The Getty Conservation Institute.
  • National Statistics Institute (NSI, 2000), Survey on job time, Available on line at www.ine.es. [last access: September the first, 2010].
  • Netzer, D. (1978), The Subsidized Muse, Cambridge, Ma: Cambridge University Press.
  • Nillesen, E., Wesseler, J. and Cook, A. (2005), “Estimating the recreational-use value for hiking in Belleden Ker National Park, Australia”, Environmental Management, 36(2): 311-316.
  • Noonan, D. S. (2002), “Contingent valuation studies in the arts and culture: an annotated bibliography”, Cultural policy center, University of Chicago, Working paper, 11.
  • NSI (National Statistics Institute) (2006): Statistical use of the Continuous Municipal Register files, Available on line at www.ine.es. [last access: December the first, 2009].
  • O’Hagan, J. W. (1995), “National Museums: To Charge or Not To Charge?”, Journal of Cultural Economics, 19(1): 33-47.
  • Ozuna, T., Jones, L. and Capps, O. (1993), “Functional form and welfare measures in truncated recreation models”, American Journal of Agricultural Economy, 75: 1.030-1.035.
  • Parumog, M. G., Cal, P. C., Mizokami, S. (2003), “Using travel cost and contingent valuation methodologies in valuing externalities of urban road development: an application in valuing damages to cultural heritage”, Journal of the Eastern Asia Society for Transportation Studies, 5: 2.948-2.961.
  • Peacock, A. (1969), “Welfare Economics and Public Subsidies to the Arts”, Manchester School of Economic and Social Studies, December, 323-35.
  • Pearce, D., Mourato, S., Navrud, S. and Ready, R. C. (2002), “Review of existing studies, their policy use and future research needs”, in Navrud, S. and Ready, R.C. (eds.), Valuing Cultural Heritage: Applying Environmental Valuation Techniques to Historic Buildings, Monuments and Artefacts, Northampton: Edward Elgar, 257-270.
  • Pérez y Pérez, L., Barreiro, J., Sánchez, M. and Azpilikueta, M. U. (1996b), “La valeur d´usage á des fins de loisir des espaces protégés en Espagne. Comparision entre méthode des coûts de déplacement et méthode d´évaluation contingente”, Cahiers d´Economie et Sociologie Rurales, 41: 40:56.
  • Pérez y Pérez, L., Barreiro, J., Álvarez-Farizo, B. and Barberán, R. (1996a), “El Valor de Uso Recreativo del Parque Nacional de Ordesa y Monte Perdido. Coste del Viaje versus Valoración Contingente”, in Azqueta D. and Pérez y Pérez, L, Gestión de Espacios Naturales. La Demanda de Servicios Recreativos, Madrid: McGraw-Hill.
  • Perman, R., Ma, Y., McGilvray, J. and Common, M. (1999), Natural resources and environmental economics, New York: Pearson education Inc.
  • Poor, P. J. and Smith, J. M. (2004), “Travel Cost Analysis of a Cultural Heritage Site: The Case of Historic St. Mary’s City of Maryland”, Journal of Cultural Economics, 28: 217-229.
  • Prayaga, P., Rolfe, J. and Sinden, J. (2006), “A travel cost analysis of the value of special events: Gemfest in Central Queensland”, Tourism Economics, 12(3): 403-420.
  • Prieto-Rodríguez, J. and Fernández-Blanco, V. (2006), “Optimal pricing and grant policies for museums”, Journal of Cultural Economics, 30: 169-181.
  • Randall, A. (1994), “A difficulty with the travel cost method”, Land Economy, 70: 88-96.
  • Ready, R. C. and Navrud, S. (2002), “Methods for valuing cultural heritage”, in Navrud, S. and Ready, R.C. (eds.), Valuing Cultural Heritage: Applying Environmental Valuation Techniques to Historic Buildings, Monuments and Artefacts, Northampton: Edward Elgar, 10-28.
  • Riera, P. (1997), “El valor del tiempo de desplazamiento al campo español”, Revista Española de Economía Agraria, 179: 191-201.
  • Riera, P., Descalzi, C. and Ruiz, A. (1994), “El valor recreativo de los espacios de interés natural en España. Aplicación de la valoración contingente y del coste del desplazamiento”, Revista Española de Economía, Monográfico Recursos Naturales y Medio Ambiente: 207-229.
  • Saz, S. del and Pérez y Pérez, L. (1999), “El Valor de Uso Recreativo del Parque Natural de l’Albufera a través del Método Indirecto del Coste del Viaje”, Estudios de Economía Aplicada, 11: 41-62.
  • Seaman, B. A. (2006), “Empirical studies of demand for performing arts”, in Ginsburg, V. A. and Throsby, D. (eds.), Handbook of the economics of art and culture, 1, Amsterdam: North-Holland.
  • Skinner, S. J. (2006), “Estimating the real growth effects of blockbuster art exhibits: a time series approach”, Journal of Cultural Economics, 30: 109-125.
  • Snowball, J. D. (2008), Measuring the value of culture, Berlin: Springer.
  • Stanley, D., Rogers, J., Smeltzer, S. and Perron, L. (2000), “Win, place or show: gauging the economic success of the Renoir and Barnes art exhibits”, Journal of Cultural Economics, 24(3): 243-255.
  • Strong, E. (1983), “A note on the functional forms of travel cost method with zones of unequal populations”, Land Economy, 59: 342-349.
  • Throsby, D. (1994), “The production and consumption of the arts: a view of Cultural Economics”, Journal of Economic Literature, XXXII, 1-29
  • Throsby, D. (2001), Economía y Cultura, Madrid: Cambridge University Press.
  • Tobelem, J. M. (2005), “Les expositions temporaires. Un outil stratégique pour les musées”, Cahier Espaces, 87: 134-140.
  • Tobelem, J. M. (2006), “Museum expansion and the economics of exhibits”, 14th International Conference of the Association for Cultural Economics International, Vienna.
  • Vaughan, W., Russell, C. and Hazilla, M. (1982), “A note on the use of travel cost models with unequal zonal populations. Comment”, Land Economy, 8: 400-407.
  • Vicente, E. (2007), Economía del Patrimonio Cultural y Políticas Patrimoniales, Madrid: Instituto de Estudios Fiscales.
  • Vicente, E., Carrascal, U. and Vicente, A. (2007), Economics and social benefits of “Ages of Mankind” exhibition in Ciudad Rodrigo, Study funding by the Directorate General for Cultural Heritage, Regional Ministry of Culture and Tourism of Castile and Leon, Spain.
  • Wall, G. and Roberts, C. (1985), “The economic impact of the Tutankhamen and Van Gogh Exhibitions”, in Hendon, W. S., Grant, N. K. and Shaw, D. V. (eds.), The Economics of Cultural Industries, Akron, Oh: University of Akron, 66-76.
  • Ward, F. and Beal, D. (2000), Valuing nature with travel cost models. A manual, Cheltenham, UK: Edward Elgar.
  • Willig, R. (1976), “Consumer’s surplus without apology”, American Economic Review, 66: 589-597.
  • Willis, K. and Garrod, G. (1991), “An individual travel-cost method of evaluating forest recreation”, Journal of Agricultural Economy, 42: 33-42.
  • Ziemer R., Musser, W. and Hill, R. (1980), “Recreational demand equations: functional form and consumer surplus”, American Journal of Agricultural Economy, 62: 136-141.