La publicidad social: concepto, objeto y objetivos

Resumen

In developed western societies every time is greater the frequency with which the consumers are surprised by advertisements in which the objects, the beauty and the pleasure have been replaced by the ideas, the ugliness and even the horror. This phenomenon, is the most direct consequence of the emergency in the societies that we can call opulent, of an specific and peculiar advertising modality, that is more and more presents. An advertising that has been put systematicly to the service of social causes and lends for it its technique, its system, its knowledge. And, as usually it happens, the practice of this phenomenon goes very in front of its theoretical reflection and explanation, to which this work only tries to add a thin ray of light.