Cómo responder a entornos turbulentosopciones y efectos de la capacidad dinámica de desarrollo de nuevos productos

  1. Ortega Álvarez, Ana
  2. García Merino, María Teresa
  3. Santos Álvarez, María del Valle
Revista:
Economía industrial

ISSN: 0422-2784

Any de publicació: 2013

Títol de l'exemplar: PYME y emprendimiento innovador

Número: 388

Pàgines: 103-110

Tipus: Article

DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Economía industrial

Resum

Partiendo de la consideración del desarrollo de nuevos productos como capacidad dinámica, el presente trabajo identifica las diversas opciones que dicho proceso puede presentar y analiza sus posibles efectos, integrando aportaciones dispersas y a veces contradictorias, observadas en la literatura reciente. Como principales conclusiones, se recomienda a las empresas y, en particular a las Pymes, que, considerando el proceso de desarrollo de nuevos productos como vía de aprendizaje y renovación para enfrentarse a entornos dinámicos, seleccionen la opción más apropiada a las condiciones del entorno. En último término se destacan los beneficios de combinar nuevo conocimiento con aquello que ya se conoce y posee.

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