La participación del público como valor añadido de servicio público para la televisión de proximidad. Estudio de caso de La noche de…, en ETB 2

  1. A Azurmendi 1
  2. C Llorens 2
  3. N López Vidales 3
  4. JJ Bas Portero 4
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  2. 2 Universitat Autònoma de Barcelona
    info

    Universitat Autònoma de Barcelona

    Barcelona, España

    ROR https://ror.org/052g8jq94

  3. 3 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

  4. 4 –Facultad de Humanidades y Ciencias de la Comunicación- Universidad CEUCardenal Herrera – Valencia (España)
Zeitschrift:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Datum der Publikation: 2015

Nummer: 70

Seiten: 490-518

Art: Artikel

Andere Publikationen in: Revista Latina de Comunicación Social

Ziele für nachhaltige Entwicklung

Zusammenfassung

Introduction. While the model of public service television that focuses on audiences has been traditionally criticised for being more akin to the commercial television model than to the public service broadcasting model, contemporary literature points out that in the age of digitisation and convergence audience participation is precisely a key element of public television (Castro, 2012; Doyle, 2010; Kjus, 2009; Bardoel, 2007). This article examines audience participation in Spanish regional public service television and, particularly, tries to determine two questions: 1) whether the variety of participation channels provided by crossmedia productions –a TV show‟s website, discussion forums and Twitter and Facebook accounts– increases effective audience participation; and 2) whether this participation can be said to contribute to the fulfilment of the mission of public service television, especially proximity television. Method. The study first provides a review of the literature on audience participation and the forms of participation promoted by European, national and regional policies. The TV show La noche de…, broadcast by the Spanish network ETB 2, is subsequently analysed based on the results of the literature review. Results: The increasing attention paid to audience participation in the European and Spanish literature and legislations is not proportionally reflected on the reality of public service television, and particularly of regional public service television corporations.

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