Autoregulación y creatividad publicitaria en el sector del automóvil en España: freno al tren verde

  1. Marian Núñez Cansado 1
  2. Luis Rodrigo Martín 1
  1. 1 Universidad de Valladolid

    Universidad de Valladolid

    Valladolid, España


Vivat Academia

ISSN: 1575-2844

Year of publication: 2015

Issue: 132

Pages: 38-87

Type: Article

DOI: 10.15178/VA.2015.132.38-87 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Vivat Academia


The abusive use of ecological words in the engine field has led national and international institutions related to advertising self-regulation to come up with environmental regulations codes regarding trading communications. Despite the existence of new behavior standards, the big motor vehicle brands, which have an unperturbed attitude, keep on profaning the Word ‘ecology again and again. They only bear in mind their own interests, which are against those of the consumer. This article brings up a general view of the present situation and it does it by making a tour through the main self-regulation rules, the so far existing judicial judgments as well as the law-breaking campaigns so that the reader may be able to decide whether self-regulation has succeeded in stoppin this green train