Principios de condicionamiento clásico de Pavlov en la estrategia creativa publicitaria

1. Marian Núñez Cansado ¹
2. Ana Sebastián Morillas ¹
3. Daniel Muñoz Sastre ¹

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Otras publicaciones en: Opción: Revista de Ciencias Humanas y Sociales

Resumen

The academic work has given us different models to measure the value of the brand, providing both, a specialized analysis in consumer perception as the effect produced on brand choice; taking into account factors such as profit levels, economic factors, etc. In this article we analyze the perception from the currents of classical behaviorism and its main applications in creative strategies to establish a brand value.

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