El sexismo en la creatividad publicitaria; Limitar el estereotipo, por derecho
- 1 Universidad de Valladolid, España
ISSN: 1012-1587
Datum der Publikation: 2016
Nummer: 10
Seiten: 188-208
Art: Artikel
Andere Publikationen in: Opción: Revista de Ciencias Humanas y Sociales
Zusammenfassung
We will discuss sexism in advertising, and stereotypes that define the differences between menand women. The obvious sexism in advertising creativity is a disadvantage for women and legal regulations do not restrict it. By using methodology of content analysis to advertising messages and studying secondary sources to review the laws that rule them, we conclude that regulation makes a big mistake to consider legal the equality of men and women in the message, since it is not the sender who sets the sexism, but the eyes of the receiver.