Creando a Donald TrumpLas apps en el discurso político sobre el presidente de Estados Unidos

  1. Salvador Gómez-García 1
  2. Alicia Gil-Torres 1
  3. José-Agustín Carrillo-Vera 2
  4. Nuria Navarro-Sierra 3
  1. 1 Universidad de Valladolid

    Universidad de Valladolid

    Valladolid, España


  2. 2 Universidad de Murcia

    Universidad de Murcia

    Murcia, España


  3. 3 Universidad Rey Juan Carlos

    Universidad Rey Juan Carlos

    Madrid, España


Comunicar: Revista Científica de Comunicación y Educación

ISSN: 1134-3478

Year of publication: 2019

Issue Title: Medios móviles emergentes. Convergencia comunicativa en el nuevo escenario mediático

Issue: 59

Pages: 49-59

Type: Article

DOI: 10.3916/C59-2019-05 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Comunicar: Revista Científica de Comunicación y Educación


This paper explores the creation and content of apps about Donald Trump (n=412) published in Google Play between June 2015 and January 2018. The relevance of the study stems from both its objectives and its methodology. On the one hand, the aim was to characterise the profile, motivations and purposes of the developers of Donald Trump apps; and on the other, to identify the main features of the discourses in the most downloaded apps. The study relied on two resources: a qualitative questionnaire of open questions for developers (n=376), and a quantitative analysis of the content of apps that exceeded 5,000 downloads (n=117). The questionnaire identified the influence of political current affairs in the developers’ ideological and economic motivations, while the content analysis revealed the trends found over time, as well as the themes, discourses and ideological positioning of the most popular apps about Donald Trump. The findings provide an empirical basis for how the content of these apps was articulated with the news; the influence of content that went viral; hegemonic discourses; and the role played by developers of new expressive, commercial, informative and persuasive proposals in the intersection between mobile apps and political campaigns.

Funding information

Este manuscrito es resultado del Proyecto de Investigación I+D+i «Politainment en el entorno de la posverdad: nuevas narrativas, clickbait y gamificación» (CSO2017-84472-R), subvencionado por el Ministerio de Economía, Industria y Competitividad del Gobierno de España. Además de un contrato del programa de Formación del Profesorado Universitario (FPU) de referencia FPU 14/05297 financiado por el Ministerio de Educación, Cultura y Deporte.

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