Microsegmentación electoral para dummiespolítica para revistas femeninas en España.
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Universidad de Valladolid
info
ISSN: 1646-5954
Year of publication: 2021
Volume: 15
Issue: 1
Pages: 48-70
Type: Article
More publications in: Observatorio (OBS*)
Sustainable development goals
Abstract
This article with exploratory approach addresses a technique of capturing the vote as scarcely treated as electoral microtargeting, from the exposition of opportunities offered by self-segmented spaces and the interest of the parties for the feminine electorate. Starting from the gender gap that marks the greater existence of undecided women, a timely platform is seen in high-end women's magazines for politicians to reach a segment of leaders eminently made up of women. Specifically, through the analysis of more than 5,000 surveys, this work aims to find out the characteristics of the objective and offer a specific definition of the objective that, in the end, will serve any candidate for office to personalize the messagein their interviews. The results reveal that it is possible to extract a true political utility from the market studies.