Social and Financial Signalling to Increase Fundraising Revenue in Museums

  1. Camarero, C.
  2. Garrido, M.-J.
  3. Vicente, E.
Journal:
Journal of Nonprofit and Public Sector Marketing

ISSN: 1540-6997,  1049-5142

Year of publication: 2023

Volume: 35

Issue: 2

Pages: 144-164

Type: Article

DOI: 10.1080/10495142.2021.1953669 GOOGLE SCHOLAR
Data source: Scopus