Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

  1. Camarero, C.
  2. Garrido, M.-J.
  3. Vicente, E.
Journal:
Journal of Travel and Tourism Marketing

ISSN: 1054-8408

Year of publication: 2019

Volume: 36

Issue: 2

Pages: 144-158

Type: Article

DOI: 10.1080/10548408.2018.1497567 GOOGLE SCHOLAR
Data source: Scopus