Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation
ISSN: 1479-1803, 1350-231X
Year of publication: 2020
Volume: 27
Issue: 2
Pages: 211-226
Type: Article
ISSN: 1479-1803, 1350-231X
Year of publication: 2020
Volume: 27
Issue: 2
Pages: 211-226
Type: Article