The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement

  1. Carbonell, P.
  2. Escudero, A.I.R.
Aldizkaria:
European Journal of Marketing

ISSN: 0309-0566

Argitalpen urtea: 2015

Alea: 49

Zenbakia: 3-4

Orrialdeak: 278-301

Mota: Artikulua

DOI: 10.1108/EJM-08-2013-0438 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus