Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

  1. Rodríguez-Escudero, A.I.
  2. Camarero-Izquierdo, C.
  3. Redondo-Carretero, M.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2023

Volumen: 38

Número: 1

Pages: 137-154

Type: Article

DOI: 10.1108/JBIM-03-2021-0147 GOOGLE SCHOLAR
La source de données: Scopus