Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays

  1. Vega, E.
  2. Camarero, C.
  3. Gutiérrez-Arranz, A.
Revue:
International Journal of Human-Computer Interaction

ISSN: 1532-7590 1044-7318

Année de publication: 2023

Volumen: 39

Número: 17

Pages: 3346-3360

Type: Article

DOI: 10.1080/10447318.2022.2096727 GOOGLE SCHOLAR