Optimización del proceso creativo en el aulaentrenamiento de la actitud creadora para reducir la complejidad multidimensional del pensamiento creativo en equipo
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Universidad de Valladolid
info
Publisher: Universidad de Oviedo
ISBN: 978-84-17445-02-7
Year of publication: 2018
Pages: 1091-1095
Congress: Congreso Universitario de Innovación Educativa en las Enseñanzas Técnicas (CUIEET) (26. 2018. Gijón)
Type: Conference paper
Abstract
This work is part of the subject "Processes of creation of the advertising message" of 4th grade in Advertising and Public Relations of the University of Valladolid. In the group ideation, there are cognitive, affective and cultural blocks, the synergy is poor and participatory are inequal. The technique by E. de Bono "Six hats to think" is implemented. The objective is separating the multidimensional complexity of creative thinking in 6 "colored hats". When "hats" are worn, the participant "plays" and overcoming the ego and the associated creative limitations. The application of the technique has revealed itself as a useful tool for the creative process as well as for the implicit learning of an attitude or creative habit that diminishes blockages and fosters creativity in the team. It is considered that the application can act as an incentive instrument for undergraduate students.