Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis

  1. Sainz de Abajo, Beatriz
  2. de la Torre Diez, Isabel
  3. Lopez Coronado, Miguel
  4. de Castro Lozano, Carlos
Livre:
E-MARKETING: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS, VOL I

ISBN: 978-1-4666-1599-1,  978-1-4666-1598-4

Année de publication: 2012

Pages: 62-78

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-4666-1598-4.CH004 GOOGLE SCHOLAR
La source de données: WoS