Aspects of personal information valuation in web browsing and mobile communication

  1. Carrascal Ruiz, Juan Pablo
Dirigida por:
  1. Rodrigo de Oliveira Codirector/a
  2. Josep Blat Gimeno Codirector/a

Universidad de defensa: Universitat Pompeu Fabra

Fecha de defensa: 26 de enero de 2015

Tribunal:
  1. Nuria Oliver Presidente/a
  2. Davinia Hernández-Leo Secretaria
  3. Karen Church Vocal

Tipo: Tesis

Teseo: 377113 DIALNET lock_openTDX editor

Resumen

Dado el creciente volumen de datos que implica la interacción con la tecnología, es necesario que los usuarios entiendan y evalúen la importancia de diferentes tipos de información personal, con el fin de hacer mejor uso de ella. El objetivo de esta tesis es entender cómo los usuarios de las web y de telefonía móvil asignan valor a su información personal en dos relevantes contextos: la navegación web y la comunicación móvil. En esta tesis describimos dos estudios. En el primero se utiliza un Método de Muestreo de Experiencias refinado para obtener la valoración económica de la Información Personal Identificable (PII) de usuarios web. Observamos los valores de diferentes tipos de PII de manera comparativa, y reflexionamos sobre cómo estos valores se relacionan las preocupaciones de los usuarios sobre su privacidad y la monetización de su PII. 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