Big data, competencia y protección de datosel rol del Reglamento General de Protección de Datos en los modelos de negocio basados en la publicidad personalizada.

  1. Jimena TAMAYO VELASCO 1
  1. 1 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

Journal:
Revista de Estudios Europeos

ISSN: 1132-7170,  2530-9854

Year of publication: 2021

Issue Title: Retos jurídicos en los mercados digitales

Issue: 78

Pages: 183-202

Type: Article

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More publications in: Revista de Estudios Europeos

Abstract

The data economy has allowed for the flourishing of targeted advertising business models, supported by platforms such as Google or Facebook. Departing from the dual nature of data, this work aims at studying how the General Data Protection Regulation could be a useful tool in order to limit the anti-competitive abuses that these gatekeepers may commit. Despite the theoretical interest of the Regulation, it will be argued that, ultimately, the sovereignty of end users over their data could reduce its effectiveness in practice.

Data source: Dialnet