Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
- Rodríguez-Torrico, P.
- San José Cabezudo, R.
- San-Martín, S.
ISSN: 1061-0421
Année de publication: 2024
Volumen: 33
Número: 1
Pages: 76-90
Type: Article
