Polarización política y medios de comunicación, su impacto en la democracia y en la sociedad

  1. Salomé Berrocal-Gonzalo 3
  2. Silvio Waisbord 1
  3. Salvador Gómez-García 2
  1. 1 George Washington University
    info

    George Washington University

    Washington, Estados Unidos

    ROR https://ror.org/00y4zzh67

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  3. 3 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

Revista:
El profesional de la información

ISSN: 1386-6710 1699-2407

Año de publicación: 2023

Título del ejemplar: Political polarization

Volumen: 32

Número: 6

Tipo: Artículo

DOI: 10.3145/EPI.2023.NOV.22 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Objetivos de desarrollo sostenible

Resumen

This article examines the relationship between political polarization and the media in contemporary society. Polariza-tion has become a prevalent phenomenon in many countries, characterized by the increasing division of opinions and extreme attitudes among different political groups. Media, as key actors in disseminating information and shaping public opinion, play a crucial role in perpetuating or mitigating this process. This work presents a conceptualization of the phenomenon and examines its connection with the media landscape, establishing its origins as well as its consequences: audience segmentation, sensationalism, and media bias. Additionally, an exploration is conducted on artificial intelligence, data analysis, message personalization, chatbots, or algorithms as influential agents in the growth of political polarization. The effects of polarization impact society’s media consumption and the functioning of democracy itself. Informational fragmentation, growing distrust towards media, and political disengagement are some of the most significant consequences. Therefore, this article addresses possible solutions and strategies to promote a more constructive and less polarized public discourse.

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