Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship

  1. Núñez-Cansado, M.
  2. Carrascosa Méndez, G.
  3. Juárez-Varón, D.
Journal:
Sustainable Technology and Entrepreneurship

ISSN: 2773-0328

Year of publication: 2024

Volume: 3

Issue: 3

Type: Article

DOI: 10.1016/J.STAE.2023.100069 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus