Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
- Rodríguez-Torrico, P.
- San-Martín, S.
- San José Cabezudo, R.
Buch:
The Impact of Digitalization on Current Marketing Strategies
ISBN: 9781837536870
Datum der Publikation: 2024
Seiten: 211-229
Art: Buch-Kapitel